Sooq Central is for people looking for something a little different. People who want to find a beautiful gift that is handpicked, modern, authentic and the opposite of mass production. People who like to say something personal; whether they’re buying for someone else or for themselves. People who love that they’re buying direct from the artisan or small independent retailer. People who feel good that their purchase makes a difference to the person they’re buying from, and feel confident that each piece will be made and delivered with the utmost love and care. People just like you and me.